Consumer Society and the Influence of Advertising
Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason
Category: Year-wise PYQ
The Growing Local Editions of Big Newspapers
Assertion (A): Big newspapers with their local editions have become more local newspapers than what
The Vanishing Line Between Advertising and Public Relations
Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R):
Challenges in Media History Research in India
Assertion (A): Research in media history in India is imprecise and shabby. Reason (R): Because
Role of Right To Information and Transparency:
Assertion (A): The Right to Information has made the Indian democracy vibrant. Reason (R): Transparency
How Mass Media Influence Perceptions and Shape Expectations
Assertion (A): Mass media create hazy pictures of events in the head, and prompt expectations.
The Role of Brand Managers in Contemporary Media
Assertion (A): The dominating trend in the contemporary media is that the brand manager decides
Technology and Market Demand Drive India’s Media Boom
Assertion (A): New technology is the only driving force behind the media boom in India.