The process of substantial trimming of the story along:
The process of substantial trimming of the story along with minor facts: (A) Kill (B)
Category: Year-wise PYQ
Style of news writing in which the identification of the source is
The style of news writing in which the identification of the source is not immediately
Effective PR program requires coordination of all efforts towards
An effective PR program requires coordination of all efforts towards: (A) Policy making (B) Defined
Connotative meaning refers to:
Denotative meaning is the common dictionary meaning whereas connotative meaning refers to: (A) Concealed meaning
Understanding the Media Multiplier Effect in Advertising
A theory that suggests that the impact of two or more media is stronger than
One of seven major types of appeals in most of the advertisements
One of seven major types of appeals in most of the advertisements is: (A) Environment
The modern busy consumer lifestyle results in:
The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole
Transformational advertising influences:
Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D)