The readability test, Fog Index, was developed by
The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C)
Category: Year-wise PYQ
When public relations personnel manage news in the media, it is?
When public relations personnel manage news in the media, it is termed? (A) Spin doctoring
Lobbying is an activity of
Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers
Saatchi and Saatchi is an agency that specializes in
Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C)
Specimens of advertisements are kept in
Specimens of advertisements are kept in (A) The log book (B) The sample book (C)
When a straight forward proposition is used in advertising, it is
When a straight forward proposition is used in advertising, it is called (A) Emotional approach
A document that describes the target market, budget, strategy is
In advertising, a document that describes the target market, budget, creative strategy and objective is
A study of a specific population as it changes over a period of time
A study of a specific population as it changes over a period of time is