Understanding the Media Multiplier Effect in Advertising
A theory that suggests that the impact of two or more media is stronger than
Category: Dec 2008 (II)
One of seven major types of appeals in most of the advertisements
One of seven major types of appeals in most of the advertisements is:Â (A) Environment
The modern busy consumer lifestyle results in:Â
The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole
Transformational advertising influences:Â
Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D)
Set of characteristics that make a brand unique in the market place:Â
A set of characteristics that make a brand unique in the market place: (A) Segmentation
The wire-based international news agencies were the first:
The wire-based international news agencies were the first significant form of: (A) Continental media (B)
Demographics refer to the examination of the characteristics
Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes
A brief and compact proposal outlining a television programme:Â
A brief and compact proposal outlining a television programme production: (A) Focus (B) Treatment (C)