Understanding the Media Multiplier Effect in Advertising A theory that suggests that the impact of two or more media is stronger than Read More ยป
One of seven major types of appeals in most of the advertisements One of seven major types of appeals in most of the advertisements is:ย (A) Environment Read More ยป
The modern busy consumer lifestyle results in:ย The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole Read More ยป
Transformational advertising influences:ย Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D) Read More ยป
Set of characteristics that make a brand unique in the market place:ย A set of characteristics that make a brand unique in the market place: (A) Segmentation Read More ยป
The wire-based international news agencies were the first: The wire-based international news agencies were the first significant form of: (A) Continental media (B) Read More ยป
Demographics refer to the examination of the characteristics Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes Read More ยป
A brief and compact proposal outlining a television programme:ย A brief and compact proposal outlining a television programme production: (A) Focus (B) Treatment (C) Read More ยป