In the United Kingdom, audience research for television is conducted by: (A) ITCA (B) BARB (C) A G
Category: Dec 2005 (II)
A tape or film that leads to the beginning of a broadcast is called:
A tape or film that leads to the beginning of a broadcast is called: (A) initiator (B) leader
A single advertisement for a number of brands or services is called:
A single advertisement for a number of brands or services is called: (A) umbrella (B) universe (C) bouquet
A book that contains the specimens of advertisement is called:
A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) guard book (D)
Advertising education is organised by CAM in:
Advertising education is organised by CAM (Communication, Advertising and Marketing) in: (A) Germany (B) France (C) The United
In the AIDA Model, the letter” I” refers to:
To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to:
Freebies are described as:
Freebies are described as: (A) writing for jazz journalism (B) obscene stories (C) special favours to media persons
Communication audit is an examination of:
Communication audit is an examination of internal and external methods of communication employed in: (A) media organisations (B)