The first person to use the term ‘gate keeper’ in communication:
The first person to use the term ‘gate keeper’ in communication was: (A) Kurt Lewin (B) C. D
Category: Theories and Models
The application of the general social learning theory:
The application of the general social learning theory to the acquistion of a new behaviour as a result
The description of mass media as magic multipliers was given by:
The description of mass media as magic multipliers was given by: (A) Walter Lippmann (B) Denis McQuail (C)
The co-orientation approach in communication is popularly known
The co-orientation approach in communication is popularly known as: (A) Kite model (B) Elite model (C) Balance model
Sequence of mental states through which a buyer passes:
The sequence of mental states through which a buyer passes in purchasing and using a product is: (A)
The two-step flow theory of communication has been proved wrong.
Assertion (A): The two-step flow theory of communication has been proved wrong. Reason (R): In a developing society
The developmental model proposed by Nair and White is:
The developmental model proposed by Nair and White is: (A) knowledge sharing (B) training and visit (C) another
The theory of spiral of silence is mainly related to:
The theory of spiral of silence is mainly related to: (A) Propaganda (B) Public Opinion (C) Advertising (D)