Category: Theories and Models

Match List–I (Authors) with List II ( Concepts ): List I (Authors) List II ( Concepts ) (a)

Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R):

Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given

Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda

Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation

Assertion (A): Newcomb’s model implies that any communication system may be characterized by a balance of forces. And

Assertion (A): Authoritarian Theory undermines advance censorship and punishment for deviation from rules laid down by political authorities.

Assertion (A): Within the space in which reality is played out, the media institutions provide media audiences with

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