Frankfurt School’s View on Mass Culture
Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the
Category: UGC-NET (Paper II)
Social Construction of Communication and Language
Assertion (A): Since languages and other systems are social products, every society will have a
Adorno and Horkheimer’s Concept of Cultural Industry
Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R):
Role of Communication in Development Strategies
Assertion (A): In the field of development communication, administrators and experts have not changed their
Impact of New Media on Objective Journalism
Assertion (A): The new media domination over the youth has made the objective representation of
Development vs. Political News in Newspapers
Assertion (A): Newspapers publish more stories on development because readers prefer them. Reason (R): Newspaper
Impact of Technology on the Music Recording Industry
Assertion (A): The new technology has made the music recording industry earn huge incomes. Reason
Corporate Communication and the Role of Public Relations
Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation.