‘Dead husk’ in ads relates to limitation of Correct Ans: (A) Explanation:In advertising, the term dead husk refers to a limitation
Academy ratio in a film is Correct Ans: (B) Explanation:The Academy ratio in film is 1.33 to 1. This means the
 Inserting a TV program between two popular TV program to boost its ratings is known as Correct Ans: (D) Explanation:Hammocking refers
The other word for copywriting is Correct Ans: (A) Explanation:The other word for copywriting is deadwood. This may sound surprising, but
Manuel Castelles belongs to a school of Correct Ans: (D) Explanation:Manuel Castells belongs to the Critical Theory school. He approaches communication
Agora is a Correct Ans: (D) Explanation:Agora refers to a marketplace on the internet. The term originally came from ancient Greece.
