Dec 2015 (II)
The originator of limited effects theory of mass media is
The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D)
April 10, 2025
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Dr. Ranjan Kumar
Founder & Educator
Dec 2015 (II)
‘Vernacular Press Act’ of 1878 was scrapped after being in force for
The ‘Vernacular Press Act’ of 1878 was scrapped after being in force for (A) Twenty years (B) Ten years (C) Five
April 10, 2025
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Dec 2015 (II)
From the viewpoint of communication, myths are
From the viewpoint of communication, myths are (A) Unnatural (B) Static (C) Dynamic (D) Non-controversial Correct Ans: (C) Explanation: From the
April 10, 2025
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Dec 2015 (II)
Incorrect Statement About Media Transitions
Which of the following statement is incorrect? (A) ‘Transition’ can be described as changing one shot from another (B) In news
April 10, 2025
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Advertising and Marketing Communication
The audience’s evaluation of alternative creative strategies is
The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent
April 10, 2025
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Dec 2015 (II)
Mint has an exclusive partnership with
Mint has an exclusive partnership with (A) The Washington Post (B) The Wall Street Journal (C) The New York Times (D)
April 10, 2025
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