Advertising and Marketing Communication Understanding Advertising Messages and Their Purpose Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants February 5, 2025 No Comments
June 2009 (II) Right to Information Act (2005): Promoting Transparency in India Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in governance. Reason (R): February 4, 2025 No Comments
June 2009 (II) Structuralism and Semiology: Focus on Latent Content Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R): Structuralism and semiology February 4, 2025 No Comments
June 2009 (II) The Growth of Religious TV Channels in India Assertion (A): There is a rise in the number of โReligious TV Channels. Reason (R): The majority TV audience in India February 4, 2025 No Comments
June 2009 (II) Media Influence on Public Perception: The Agenda-Setting Theory Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given by the audience February 4, 2025 No Comments
June 2009 (II) Corporate Identity and Corporate Image: Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A) Both (A) and February 4, 2025 No Comments