A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform
A rational message with a strong argument calling for action is known as (A) market sell (B) hard sell (C) soft
The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct Ans: (A) Explanation:
Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central
In the age of Television Journalism visual reporter is synonymous with: (A) Camera person (B) Non – linear editor (C) TV
Identify the person who said, “I don’t want to live in a world where everything that I say, everything I do,
