An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand
People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels
A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic themes (C) canned
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform
A rational message with a strong argument calling for action is known as (A) market sell (B) hard sell (C) soft
The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct Ans: (A) Explanation:
