Who developed the method of ‘Reading Ease Score’ as related to news agency copy? (A) Robert Gunning (B) Charles Brown (C)
Image transfer onto the rubber blanket is done in printing (A) rotary (B) offset (C) gravure (D) screen Correct Ans: (B)
Demy octavo is a size suitable for printing. (A) newspapers (B) posters (C) books (D) tabloids Correct Ans: (C) Explanation: Demy
__________ has written the book, Newsman’s English (A) Mitchel V Charnley (B) Bruce Westley (C) John Hohenberg (D) Harold Evans Correct
Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing,
An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B) flight (C) intensive
