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Advertising and public service ads

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so weโ€™re here to help. In this blog post, explanations of the questions will give a better understanding.

Consider the following statements:

Assertion (A): Advertising is any paid form of non – personal presentation and promotion of ideas, goods or services by an identified sponsor.

Reason (R): Public service advertising are devised to answer a public need. 

Of the Statements:

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

Correct Ans: (A)

Explanation:

Assertion (A) explains that advertisers create paid, non-personal presentations to promote ideas, goods, or services, clearly identifying the sponsor. This approach emphasizes the intentional and commercial nature of advertising, with a specific source delivering the message.

Reason (R) highlights how public service advertising fulfills public needs. Advertisers design these ads to inform, educate, or motivate people on social issues like health, safety, or environmental conservation. Both statements accurately describe different aspects of advertising, with (R) complementing (A) by focusing on a type of advertising aimed at serving the public interest rather than commercial goals. Therefore, both (A) and (R) are true.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

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