UGC-NET Mass Communication & Journalism

About Course

Dreaming of becoming an Assistant Professor or qualifying for the prestigious Junior Research Fellowship (JRF)?

The UGC-NET Mass Communication & Journalism Full Course** is designed to provide aspirants with a complete, structured and exam-oriented preparation journey covering the entire syllabus from Unit 1 to Unit 10.

Learn important concepts through highly interactive video lectures designed to simplify complex topics and strengthen conceptual understanding. The course follows a systematic learning path so that you always know what to study next and how much you have completed.

Stay organised throughout your preparation with learning progress tracking, personal notes, quizzes and assessments, performance review, course discussions and structured revision support. You can monitor your progress, revisit important concepts and identify areas that need more practice.

Whether you are starting your UGC-NET preparation from the basics, preparing alongside your studies or job, or revising for an upcoming examination, this course helps you develop conceptual clarity, better exam understanding, regular practice and greater confidence.

Prepare with a clear direction and make every stage of your UGC-NET journey more organised, focused and effective.

Learn. Practise. Track. Revise. Succeed.

लक्ष्य आपका, साथ हमारा।

Course Content

Unit 1: Introduction to Journalism and Mass Communication

L1: Concept of Journalism & Mass Communication

12:05
L2: Mass Communication in India

08:15
L3: History, Growth, and Development of Print Media

10:41
L4: History, Growth, and Development of Electronic Media

07:07
L5: Major Landmarks in Print Media in Indian Languages

12:33
L6: Major Landmarks in Electronic Media in Indian Languages

13:49
L7: Media Role in Formulation of States of India

09:25
L8: Media Criticism and Media Literacy

07:52
L9: Press Council and Press Commissions of India

07:05
L10: Status of Journalism and Media Education in India

07:09
L11: Media Policies of the Government of India Since Independence

08:56
L12: Models and theories of mass communication (Part 1)

10:22
L13: Models and theories of mass communication (Part 2)

09:10
L14: Models and theories of mass communication (Part 3)

15:10
L15: Models and theories of mass communication (Part 4)

09:57
L16: Normative Theories | Four Theories of the Press

09:42
L17: Administrative and Critical Traditions in Communication

06:38
L18: Communication and Theories of Socio-Cultural Context

07:16
L19: Educational and Agricultural Change | Technological Determinism

07:16
L20: Critique of Marshall McLuhan’s Views on Media and Communication

07:28
L21: Marxist Approaches, Information, and Knowledge Societies

09:07
L22: Indian Traditions and Approaches to Communication from the Vedic Era to the 21st Century

09:28
L23: Western and Eastern Philosophical, Ethical, and Aesthetic Perceptions of Communication

09:50
L24: Aristotle and Plato, Hindu, Buddhist, and Islamic Traditions in Communication

08:45
L25: Media and Culture – A Framework for Understanding Culture in a Globalized World

10:47
L26: Globalization with Respect to Politico-Economic and Socio-Cultural Developments in India

08:47

Unit 2: Communication for Development and Social Change

L1: Concept and Definition of Development Communication

06:36
L2: Role of Media and Journalism in Society

08:09
L3: Characteristics of Indian Society

07:56
L4: Demographic and Sociological Impact of Communication

07:01
L5: Media and Specific Audiences

07:42
L6: Development and Social Change

17:52
L7: Issues and Post-Colonial Conceptions

16:28
L8: Deconstruction of the Dominant Paradigm of Communication and Development

09:33
L9: Approaches to the Dominant Paradigm of Development

12:38
L10: Responses and Critique of Dominant Models

11:00
L11: Corporatisation of Development – Corporate Social Responsibility

17:41
L12: Non-State Actors in Development, Mass Campaigns by NGOs, Government of India

14:06
L13: International Agencies and Corporates, Paradigms and Discourse of Development Communication

13:18
L14: Emergence of Global Civil Societies and the Public Sphere

11:46
L15: Global Communication System – Nation State-Universal, National Communication Policies

15:02
L16: Social Reformers – Raja Ram Mohan Roy and Pandit Madan Mohan Malaviya

10:11
L17: Social Reformers – Part II | Bal Gangadhar Tilak, Mahatma Jyotiba Phule, Mahatma Gandhi

12:54
L18: Social Reformers – Part III | Vinoba Bhave, Dr. B.R. Ambedkar, Deendayal Upadhyay, Dr. Ram Manohar Lohia

19:59

Unit 3: Reporting and Editing

L1: News – Concepts and Determinants (Values)

13:05
L2: Structure and Perspectives of News

13:12
L3: Reporting for Print, Radio, Television, and Digital Media

15:41
L4: Types of Reporting, National and International News Agencies, and Feature Syndicates

15:35
L5: Writing for Print, Electronic, and Digital News Media | Translation-Transcreation

20:28
L6: Editing and Presentation Techniques for Print, Television, and Digital Media

17:16
L7: Journalism as a Profession

21:40
L8: Reportage of Contemporary Issues

17:33
L9: Ethics of Reporting

17:57
L10: Critique of Western News Values & Effect of New Technology on Global Communication Flows

16:14
L11: Niche Reporting

14:28

Unit 4: Advertising and Marketing Communication

L1: Definition, Concept, and Functions of Advertising

16:50
L2: Types of Advertising

30:42
L3: Evolution of Advertising

17:07
L4: Ethics in Advertising and Theories of Communication in Advertising

10:36
L5: DAGMAR Model and Brand Management

11:31
L6: Advertising Management Agency – Role and Functions

09:20
L7: Structure of Advertising Agencies and Client-Agency Relationship

12:04
L8: Media Planning and Budgeting

16:55
L9: Advertising and Creativity

10:11
L10: Advertising Language and Translation

10:21
L11: Advertising Campaign and Marketing

17:43
L12: Advertising and Marketing Research

18:17

Unit 5: Public Relations and Corporate Communication

Unit 6: Media Laws and Ethics

L1: Concept of Law and Ethics in India and the Rest of the World

09:17
L2: Constitution of India, Historical Evolution, and Relevance

11:22
L3: Concept of Freedom of Speech and Expression in the Indian Constitution

10:52
L4: Defamation, Libel, Slander – IPC 499–502, Sedition IPC 124(A)

10:44
L5: Contempt of Courts Act, 1971

08:20
L6: Official Secrets Act, 1923

08:51
L7: Press and Registration of Books Act, 1867

09:46
L8: The Working Journalists and Other Newspaper Employees (Conditions of Service) and Miscellaneous Provisions Act, 1955 & Wage Boards

07:34
L9: Law of Obscenity (Section 292-294 of IPC); the Miller Test, the Hicklin Test

07:47
L10: Indecent Representation of Women (Prohibition) Act, 1986

08:33
L11: Scheduled Castes and Scheduled Tribes (Prevention of Atrocities) Act, 1989

09:50
L12: Parliamentary Privileges

10:16
L13: Famous Cases Involving Journalists and News Media Organisations

08:33
L14: Right to Information Act, 2005

08:32
L15: Copyright Act, 1957

09:10
L16: Intellectual Property Rights (IPR)

10:49
L17: Cable Television Networks (Regulation) Act, 1995

07:52
L18: Information Technology Act (Relevant) 2000 and Cyber Laws

15:23
L19: Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

11:39
L20: Delivery of Books (Public Libraries) Act, 1954 (amended in 1956 to include newspapers)

14:21
L21: Cinematograph Act 1952 and Film Censorship

12:05
L22: Press Council Act as Amended from Time to Time

11:45
L23: ASCI and Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

11:41
L24: Various Regulatory Bodies for Print Media

13:01
L25: Various Regulatory Bodies for Television

13:42
L26: Various Regulatory Bodies for Advertising & PR

11:56
L27: Various Regulatory Bodies for the Internet

10:19

Unit 7: Media Management and Production

Unit 8: ICT and Media

Unit 9: Film and Visual Communication

L1: Film Theory

10:04
L2: Television Theory

10:02
L3: Film and Identity in Indian Film Studies

09:29
L4: Leading Film Directors of India Before Independence

09:34
L5: Leading Film Directors of India After Independence

09:37
L6: Indian Cinema in the 21st Century

11:57
L7: Approaches to Analysis of Indian Television

10:06
L8: Visual Communication and Visual Analysis

12:42
L9: Basics of Film Language and Aesthetics

11:39
L10: The Dominant Film Paradigm

14:54
L11: Evolution of Indian Cinema: Commercial Genres

12:58
L12: Evolution of Indian Cinema: Non-Commercial Genres

13:02
L13: The Hindi Film Song

10:17
L14: Indian Aesthetics and Poetics: The Theory of Rasa and Dhvani

07:44
L15: National Cinema Movements: Soviet Montage Cinema, German Expressionistic Cinema

11:34
L16: Italian Neo-Realistic Cinema, French New Wave Cinema

09:25
L17: British New Wave Cinema, Indian New Wave Cinema, Period Cinema

10:52
L18: Cinema in the New Millennium

06:49

Unit 10: Communication Research

L1: Definition, Concept, Constructs and Approaches to Communication Research Process

15:27
L2: Research Design and Its Types

08:48
L3: Variables and Their Types

08:46
L4: Quasi-Experimental Research: Structure and Components

12:15
L5: Applied, Historical, and Analytical Research

05:40
L6: Hypothesis and Its Types

10:05
L7: Research in Journalism & Magazines

09:09
L8: Research in Advertising & Public Relations

08:38
L9: Research in Television and Cinema

08:21
L10: Research in Animation, Graphics, and Children’s Media

06:43
L11: Research in Internet and Social Media Practices

05:51
L12: Communication, Journalism and Media Research in India

08:41
L13: Types of Sampling Methods in Research | Probability and Non-Probability Sampling Techniques

05:47
L14: Scaling Techniques

06:32
L15: Methods and Tools of Data Collection

05:22
L16: Media-Specific Methods: Exit Polls, Opinion Polls, Telephone & SMS Surveys in GEC Research

06:34
L17: Data Analysis, Testing, and Interpretation

05:08
L18: Tests of Variance: Univariate, Bivariate, Multivariate & Tests of Significance

07:38
L19: Computer-Mediated Research

08:03
L20: Ethical Considerations in Research

09:42

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About Course

Course Content

Unit 1: Introduction to Journalism and Mass Communication

L1: Concept of Journalism & Mass Communication

L2: Mass Communication in India

L3: History, Growth, and Development of Print Media

L4: History, Growth, and Development of Electronic Media

L5: Major Landmarks in Print Media in Indian Languages

L6: Major Landmarks in Electronic Media in Indian Languages

L7: Media Role in Formulation of States of India

L8: Media Criticism and Media Literacy

L9: Press Council and Press Commissions of India

L10: Status of Journalism and Media Education in India

L11: Media Policies of the Government of India Since Independence

L12: Models and theories of mass communication (Part 1)

L13: Models and theories of mass communication (Part 2)

L14: Models and theories of mass communication (Part 3)

L15: Models and theories of mass communication (Part 4)

L16: Normative Theories | Four Theories of the Press

L17: Administrative and Critical Traditions in Communication

L18: Communication and Theories of Socio-Cultural Context

L19: Educational and Agricultural Change | Technological Determinism

L20: Critique of Marshall McLuhan’s Views on Media and Communication

L21: Marxist Approaches, Information, and Knowledge Societies

L22: Indian Traditions and Approaches to Communication from the Vedic Era to the 21st Century

L23: Western and Eastern Philosophical, Ethical, and Aesthetic Perceptions of Communication

L24: Aristotle and Plato, Hindu, Buddhist, and Islamic Traditions in Communication

L25: Media and Culture – A Framework for Understanding Culture in a Globalized World

L26: Globalization with Respect to Politico-Economic and Socio-Cultural Developments in India

Unit 2: Communication for Development and Social Change

L1: Concept and Definition of Development Communication

L2: Role of Media and Journalism in Society

L3: Characteristics of Indian Society

L4: Demographic and Sociological Impact of Communication

L5: Media and Specific Audiences

L6: Development and Social Change

L7: Issues and Post-Colonial Conceptions

L8: Deconstruction of the Dominant Paradigm of Communication and Development

L9: Approaches to the Dominant Paradigm of Development

L10: Responses and Critique of Dominant Models

L11: Corporatisation of Development – Corporate Social Responsibility

L12: Non-State Actors in Development, Mass Campaigns by NGOs, Government of India

L13: International Agencies and Corporates, Paradigms and Discourse of Development Communication

L14: Emergence of Global Civil Societies and the Public Sphere

L15: Global Communication System – Nation State-Universal, National Communication Policies

L16: Social Reformers – Raja Ram Mohan Roy and Pandit Madan Mohan Malaviya

L17: Social Reformers – Part II | Bal Gangadhar Tilak, Mahatma Jyotiba Phule, Mahatma Gandhi

L18: Social Reformers – Part III | Vinoba Bhave, Dr. B.R. Ambedkar, Deendayal Upadhyay, Dr. Ram Manohar Lohia

Unit 3: Reporting and Editing

L1: News – Concepts and Determinants (Values)

L2: Structure and Perspectives of News

L3: Reporting for Print, Radio, Television, and Digital Media

L4: Types of Reporting, National and International News Agencies, and Feature Syndicates

L5: Writing for Print, Electronic, and Digital News Media | Translation-Transcreation

L6: Editing and Presentation Techniques for Print, Television, and Digital Media

L7: Journalism as a Profession

L8: Reportage of Contemporary Issues

L9: Ethics of Reporting

L10: Critique of Western News Values & Effect of New Technology on Global Communication Flows

L11: Niche Reporting

Unit 4: Advertising and Marketing Communication

L1: Definition, Concept, and Functions of Advertising

L2: Types of Advertising

L3: Evolution of Advertising

L4: Ethics in Advertising and Theories of Communication in Advertising

L5: DAGMAR Model and Brand Management

L6: Advertising Management Agency – Role and Functions

L7: Structure of Advertising Agencies and Client-Agency Relationship

L8: Media Planning and Budgeting

L9: Advertising and Creativity

L10: Advertising Language and Translation

L11: Advertising Campaign and Marketing

L12: Advertising and Marketing Research

Unit 5: Public Relations and Corporate Communication

L1: Concept of Public Relations and Corporate Communication

L2: Structure of PR in State, Public, Private, and Non-Government Sectors

L3: Tools and Techniques of PR and Corporate Communication

L4: Communication and Crisis Communication Management

L5: International Public Relations and Communication Audit

L6: Models of Public Relations