Puffery normally contains a statement of

(A) Facts

(B) Opinion

(C) Neutrality

(D) Contrasts

Correct Ans: (B)

Explanation:

Puffery in advertising refers to exaggerated claims that express opinions rather than facts. Since these statements do not require proof, they serve as a marketing technique to attract consumers. Advertisers use puffery to create excitement and persuade buyers without making legally binding claims.

For example, phrases like “The best burger in the world” or “Unmatched quality” are subjective and fall under puffery because they reflect opinions rather than verifiable facts. Since puffery relies on emotional appeal rather than objective evidence, it remains legal as long as it does not mislead consumers.

Now, let’s analyze the incorrect options. Facts refer to verifiable truths, whereas puffery relies on exaggeration. Neutrality means an unbiased stance, which puffery does not follow. Contrasts compare two elements, but puffery does not necessarily involve comparisons.

In conclusion, puffery consists of opinion-based statements used for persuasive advertising. Since it does not deceive but enhances brand appeal, advertisers frequently use it to create a positive image.