The newspaper group in India that has obtained the largest number of licences to launch FM radio stations is:
(A) Dainik Jagaran
(B) Hindustan
(C) Dainik Bhaskar
(D) Nayee Dunia
Correct Ans: (C)
Explanation:
The newspaper group Dainik Bhaskar has obtained the largest number of licenses to launch FM radio stations in India. The company strategically expanded its media presence by venturing into the FM radio sector under its brand My FM. They focused on smaller cities and tier-2 and tier-3 markets, ensuring their radio network reached audiences often overlooked by other players. By targeting these regions, they effectively connected with diverse listener groups, fulfilling the growing demand for localized content and entertainment.
Dainik Bhaskar’s ability to adapt to audience needs and its strong understanding of regional markets helped the group dominate the FM radio space. Their success lies in delivering region-specific programming, appealing to both urban and rural listeners. This approach established them as a prominent player in India’s FM radio industry and complemented their existing dominance in the print media sector.
