“TRP” is an index of:
(A) Viewership
(B) Teledensity
(C) Information dissemination
(D) Segmentation
Correct Ans: (A)
Explanation:
TRP (Television Rating Point) measures the viewership of television programs. Broadcasters and advertisers use this index to determine how many viewers watch a particular show and assess its popularity. TRP directly influences advertising revenue, as higher ratings attract more advertisers. It reflects audience preferences and helps content creators shape programming to meet viewer demands.
