The soviet media theory had its roots in
(A) Italian Fascist philosophy
(B) Free enterprise approach of the west
(C) German ideology
(D) Japanese imperialist edicts
Correct Ans: (C)
Explanation:
The Soviet media theory developed as a response to the capitalist press system. It was based on Marxist-Leninist principles, which emphasized state ownership and media control. This theory rejected the idea of a free press and instead promoted government-regulated communication to serve socialist ideals.
Its foundation lay in German ideology, particularly in the works of Karl Marx and Friedrich Engels. They argued that the ruling class controlled the media to maintain its dominance. The Soviet model aimed to eliminate private ownership and use media as a tool for propaganda and public education.
Unlike Western media systems, where freedom of the press was a core value, the Soviet model prioritized state interests. Media outlets functioned as the voice of the government, shaping public opinion in favor of socialist policies. This system played a significant role in influencing citizens, promoting communism, and controlling dissent.
During the Cold War, the Soviet media theory became a dominant communication model in socialist countries. Governments used it to spread ideology, mobilize people, and suppress opposition. Although the Soviet Union collapsed, remnants of this theory still influence state-controlled media in some countries.
In conclusion, the roots of Soviet media theory can be traced back to German ideology, which shaped its focus on state control, propaganda, and ideological influence over mass communication.