Read the passage below, and answer the questions that follow based on your understanding of the passage:
Online media are still so new that their grammar is still developing. Imagine a media world in which not all the audience members know how to turn pages in a book; where they try to use a remote control on a magazine; where they are afraid to use their remote control rest they break the television, or where they see a different kind of image on the TV than their neighbours because their television was made by a different company or their television is last year’s model. That is roughly the state of online media in the early twenty-first century, and it is unlikely to change anytime in the near future.
However, some media grammar elements are starting to form Hypertext, for example, is generally either underlined or otherwise set apart typographically or graphically from nonlinked text. An unwritten rule to have a web site logo in the upper left corner of the screen linked to return to the websites homepage is being followed by more and more web developers. The increased use of icons to create a visual, interactive “language” that transverses website’s allows computer users to quickly learn how to use new types of programs or utilize interactivity on a website. Examples include more or less standardized icons for functions such as printing, opening a document, sending a file, e-mailing a document, on-screen drawing, painting it image editing tools, and icons to allow for image manipulation such as zooming in or out, where applicable.
Mass communication in an online digital environment increasingly exploits a full range of storytelling and communication tools, including text, audio, video, graphics and animation. This broadened set of tools enables the journalist or other communication professional to tell each story on a way uniquely suited to that story. Because of the lack of experience of many users of online media and the ever-changing state of technological improvements, it still can be a challenge to guide users in accessing that information easily as an online media grammar develops.
Q1. The author is primarily concerned with
(A) turning of pages in a book
(B) proper use of a remote control
(C) grammar of online media
(D) neighbour’s TV
Correct Ans: (c)
Explanation:
The author focuses on the developing grammar of online media. They describe how online media remain new, and their rules and interactions are still forming. The author uses metaphors like people misusing remote controls or being afraid to break their devices to show the lack of standardization in online media. The main concern in the passage is how the grammar of online media is evolving and how it impacts users’ interactions with digital content.
Q2. According to the passage, which of the following is an element of the emerging online media grammar?
(I) Hypertext
(II) Websites
(III) Typography
(A) I only
(B) II Only
(C) I and II only
(D) II and III only
Correct Ans: (D)
Explanation:
The author focuses on the developing grammar of online media. They describe how online media remain new, and their rules and interactions are still forming. The author uses metaphors like people misusing remote controls or being afraid to break their devices to show the lack of standardization in online media. The main concern in the passage is how the grammar of online media is evolving and how it impacts users’ interactions with digital content.
Q3. The author mentions storytelling and communications tools to
(A) make the story more effective
(B) facilitate users’ access to information
(C) illustrate online digital environment
(D) enable communication professionals to tell the story in a way uniquely suited to it.
Correct Ans: (D)
Explanation:
The author highlights the variety of tools—text, audio, video, graphics, and animation—and explains how these tools allow communication professionals to tell stories in ways that suit the particular story. These tools help professionals choose the best method to deliver their message, ensuring that each story is told in the most effective way possible.
Q4. Which of the following pairs of terms has been appropriately put together, according to the author?
(A) Remote control and a book
(B) Icons and visual language
(C) Text and animation
(D) Television and neighbour
Correct Ans: (C)
Explanation:
The author discusses how icons have become part of a visual language on websites and digital platforms. Icons represent actions like printing or opening files, and users quickly learn their meanings. By becoming standardized, these icons help users navigate digital environments with ease. Hence, the pairing of Icons and visual language is accurate.
Q5. The material in the passage could best be used in an argument for developing
(A) an agreed grammar of online media
(B) awareness of new types of programs
(C) standards in audio-visual communication
(D) skill of story telling
Correct Ans: (A)
Explanation:
The author clearly highlights the lack of an agreed grammar in the realm of online media. In fact, they explain how, due to this absence, many users face challenges when navigating websites or using digital tools. Furthermore, the passage outlines how certain elements, such as hypertext, icons, and website design, are beginning to form a consistent structure, but these elements are not yet universally standardized. Consequently, the author advocates for the creation of an agreed grammar of online media to help resolve these issues. Therefore, the material in the passage strongly supports the need for developing a standard grammar, which would enable users to more easily access and interact with digital content.
