‘Taxonomy of News Values’ is written by
(A) Paul Lazarsfeld
(B) David M. White
(C) Stanley Cohen
(D) Galtung and Ruge
Correct Ans: (D)
Explanation:
The Taxonomy of News Values, written by Johan Galtung and Mari Ruge, is a foundational study in journalism that explains how news organizations select stories. Their research, published in 1965, identified key factors that determine a news story’s prominence. These factors help journalists decide which events deserve coverage based on audience interest and media priorities.
Galtung and Ruge outlined twelve news values that influence reporting. Some of the most important include frequency, where events unfolding within a short timeframe get more coverage, and negativity, which highlights the media’s preference for conflict, crime, and disasters. Additionally, proximity makes news more relevant when it affects local or culturally similar audiences.
Moreover, their taxonomy explains why some stories receive widespread attention while others remain unnoticed. For instance, elite nations and elite people receive more coverage than ordinary individuals. Similarly, stories with unexpectedness and personalization often appeal more to audiences.
This framework remains relevant in modern journalism, though media landscapes have evolved. Today, digital and social media platforms influence news selection, yet the same values apply. Viral trends, breaking news, and human-interest stories still align with Galtung and Ruge’s criteria.
In conclusion, the Taxonomy of News Values remains a critical tool for understanding news judgment. It helps explain why certain stories dominate headlines while others fade into obscurity. This study continues to shape journalism education and media practices worldwide.
