Match the following: (Author) (Concept) Author Concept (a) Guy Debord (i) Media as cultural industry (b) Theodor Adorno (ii) Ritual view of communication (c) James W Carey (iii) Society of the spectacle (d) Umberto Eco (iv) Mediated hyper – reality Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) […]
Matching Key Media Theorists with Their Core Concepts Read More »
Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for
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Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-à-vis communication. Reason(R): For them, the mediated mass culture of the us was corrupt and low. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not
Frankfurt School’s View on Mass Culture Read More »
A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann (C) Paul Lazarsfeld (D) Elihu Katz Correct Ans: (C) Explanation: Paul Lazarsfeld introduced the distinction between administrative and critical communication research. His work influenced the study of mass media, shaping how scholars analyze media effects and power
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Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of
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The school of thought which advocated media manipulation of images and symbols to protect the interests of the dominant class is: (A) Frankfurt School (B) Chicago School (C) Toranto School (D) Glasgow School Correct Ans: (A) Explanation: The Frankfurt School argued that media manipulates images and symbols to protect the interests of the dominant class.
School of thought which advocated media manipulation of images Read More »
Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System
List of mass communication authors, personalities and their focus area and concepts Read More »
Explore the critical media theories of Debord, Adorno, Carey, and Eco, and understand how media transforms our social and cultural landscapes.
MEDIA THEORIES DECODING: KEY MEDIA THINKERS Read More »
