Respondent Variability in Media Research

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a study. Reason (R): The respondents may grow older or become tired and their responses change during a long research project. Codes:  (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) […]

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