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social interaction

The utilization of a personal space for communication is called

Leave a Comment / Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The utilization of a personal space and physical environment for communication is called (A) Chronemics (B) Proxemics (C) Kinesics (D) Paralanguage Correct Ans: (B) Explanation: Proxemics plays a vital role in non-verbal communication as it involves the use of personal space and physical environment to convey messages. People naturally maintain different distances based on their […]

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Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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People use mass media for four main purposes.

Leave a Comment / Dec 2006 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are:  (A) Obtaining information, personal identification, social interaction, entertainment.  (B) Social interaction, obtaining information, entertainment, personal identification.  (C) Personal identification, social interaction, entertainment, obtaining information.  (D) Entertainment, obtaining information, personal identification, social interaction. Correct Ans: (A) Explanation:Blumler and

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