John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects […]
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In semiotics, smoke is considered as (A) vertical communication (B) horizontal communication (C) circular communication (D) indexial communication Correct Ans: (D) Explanation:In semiotics, smoke serves as a classic example of indexical communication. This type of communication relies on signs that have a direct, causal, or physical connection with what they signify. Charles Sanders Peirce, a
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Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i)
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Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing, broadcasting, or mass duplication of images—strips a message of its unique context, focusing it on its literal or denotative meaning. Denotation refers to the direct, explicit meaning of a word, image, or message, without
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According to semiologists, myths, artworks and subcultures are considered as________. (A) co-alitions (B) non-variables (C) languages (D) non-cultural forms Correct Ans: (C) Explanation: Semiologists—experts who study signs and symbols—view myths, artworks, and subcultures as languages because all of them communicate meaning beyond words. They treat these cultural elements as systems filled with signs, codes, and
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Match the following: (List I- Author) (List II- Country) (a) C S pierce (i) Switzerland (b) Ferdinand de Saussuse (ii) France (c) Roland Barthes (iii) Great Britain (d) Stuart Hall (iv) The United States of America Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv)
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Assertion (A): Access to knowledge is always through language and other related orders of representation. Reason (R): Since language does not have clear meanings, and does not reflect shared meanings, it contributes to the complicated structure of knowledge. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is
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Arbitrary codes in communication are: (A) digital (B) analogic (C) non-functional (D) inappropriate Correct Ans: (A) Explanation:In communication, arbitrary codes refer to signs or symbols that have no natural connection to what they represent. Their meaning is agreed upon socially, not based on resemblance. This makes them a prime example of digital communication. Digital codes
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