respondents are shown the front page, are asked they remember
When the respondents are shown the front page or the cover page of a publication with the name blacked out and are asked whether they remember, reading that particular issue is called Correct Ans: (B) Explanation:Masked recall plays a key role in audience memory testing. Researchers use it when they want to find out whether […]
respondents are shown the front page, are asked they remember Read More ยป