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UGC-NET Course

politics

brand story moving from controlled documents to digital communication

The Sovereignty of Perception: Why Your Brand Story Is No Longer Yours to Tell

Leave a Comment / Advertising and Marketing Communication, Blog /

The Illusion of Control For a century, corporate communication lived in the shadow of P.T. Barnum—an era defined by “press agentry,” where PR departments acted as absolute gatekeepers, manufacturing hype and polishing reality until it shone. In that world, the C-suite controlled the brand story because they controlled the channels. That era is dead. Today’s […]

The Sovereignty of Perception: Why Your Brand Story Is No Longer Yours to Tell Read More »

When codes shape collective perceptions, they are termed

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When codes shape collective perceptions, they are termed (A) Natural codes (B) Technical codes (C) Ideological codes (D) Aesthetic codes Correct Ans: (C) Explanation: Ideological codes play a crucial role in shaping collective perceptions. These codes influence how societies interpret reality, form beliefs, and establish cultural norms. Since media, politics, and education constantly reinforce these

When codes shape collective perceptions, they are termed Read More »

When public relations personnel manage news in the media, it is?

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment (C) News control (D) Perceived necessity Correct Ans: (A) Explanation: Spin doctoring refers to the practice of managing news and media narratives to present an organization or individual in a favorable light. Public relations personnel use this

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The Mail, published from the erstwhile city of Madras was

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper III) /

The Mail, published from the erstwhile city of Madras (now Chennai) was (A) An eveninger (B) A morning newspaper (C) A weekly newspaper (D) A bi-weekly newspaper Correct Ans: (A) Explanation: The Mail was a well-known evening newspaper published from Madras (now Chennai). Established in 1868, it became a prominent English-language daily that catered to

The Mail, published from the erstwhile city of Madras was Read More »

For Woolfson individual consciousness by social communication is

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

For Woolfson, individual consciousness, permeated by social communication is (A) socio-ideological (B) politico-creative (C) psycho-persuasive (D) ideo-cultural Correct Ans: (A) Explanation: Woolfson explains that individual consciousness does not develop in isolation. Instead, it emerges through continuous interaction with society. As people engage in social communication, their thoughts, beliefs, and values become shaped by dominant ideologies.

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Coverage of National Development in Indian Media

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Indian media have national development as a high priority area for coverage. Reason (R): India is an emerging economic power and has to compete with China in the global market. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of

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Matching Indian Newspapers with Their States

Leave a Comment / Film and visual communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Match List – I with List – II: List I List II (a) Sentinel (i) Punjab (b) Udayavani (ii) Andhra Pradesh (c) Sakshi (iii) Karnataka (d) Ajit (iv) Assam Codes: (a) (b) (c) (d) (A) (ii) (i) (iv) (iii) (B) (iii) (iv) (i) (ii) (C) (i) (ii) (iii) (iv) (D) (iv) (iii) (ii) (i) Correct

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The functional analysis approach in communication is related to

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The functional analysis approach in communication is related to (A) Personal influence approach (B) Mass culture approach (C) Persuasive technology approach (D) Social systems approach Correct Ans: (D) Explanation: The functional analysis approach in communication is closely linked to the social systems approach. This perspective examines how communication and media function within society to maintain

The functional analysis approach in communication is related to Read More »

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