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number of problems identified by Shannon and Weaver are

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

When communication is studied, the number of levels of problems identified by Shannon and Weaver are (A) two (B) Three (C) four (D) five Correct Ans: (B) Explanation: Shannon and Weaver, two prominent communication theorists, introduced a mathematical model of communication. In their study, they identified three levels of communication problems. These problems affect how […]

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The horizontal dimension in Gerbner’s model denotes

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The horizontal dimension in Gerbner’s model denotes (A) Access (B) Noise (C) Feedback (D) Reacts Correct Ans: (A) Explanation: George Gerbner, a well-known communication theorist, developed a model that explains how messages are created, transmitted, and interpreted. In his model, the horizontal dimension refers to access, meaning the ability of individuals or groups to participate

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Measuring the number of digital errors in a single signal is

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Measuring the number of digital errors in a single signal is known as (A) Error rate (B) Distortion scale (C) Fader head (D) Single error code Correct Ans: (A) Explanation: Error rate refers to the measurement of digital errors in a single signal. Engineers and technicians use this metric to evaluate the accuracy of data

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The process school of communication leans heavily on

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The process school of communication leans heavily on (A) Linguistics (B) Applied arts (C) Semiotics (D) Social sciences Correct Ans: (D) Explanation: The process school of communication focuses on how messages move between senders and receivers. It emphasizes cause-and-effect relationships in communication. This approach studies how people encode, transmit, and decode messages in different contexts.

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The Shannon and Weaver model of communication is:

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The Shannon and Weaver model of communication is: (A) Modular (B) Circular (C) Linear (D) Non-linear Correct Ans: (C)  Explanation: The Shannon and Weaver model of communication follows a linear structure. It presents communication as a one-way process where a sender transmits a message through a channel to a receiver. This model, developed in 1949,

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The element that distorts or disrupts a message being sent:

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The element that distorts or disrupts a message being sent from a sender to a receiver is:  (A)  Cognitive (B)  Medium (C)  Noise (D)  Resonance Correct Ans: (C) Explanation: Noise, in the context of communication, refers to anything that disrupts the smooth transmission of a message between the sender and the receiver. It can distort

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correct order of communication models in their chronological years

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Find the correct order of communication models in their chronological years:  (A) FEX Dance — Lasswell — Osgood and Schramm — Shannon and Weaver (B) Shannon and Weaver — Lasswell — Osgood and Schramm — FEX Dance (C) Shannon and Weaver — Osgood and Schramm — Lasswell — FEX Dance (D) Lasswell — Shannon and

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Understanding Channel Noise in Mass Communication

Leave a Comment / Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Read the passage below and answer the questions that follow based on your understanding of the passage:                NOISE in mass communication is a mammoth aggravation.  Within the media, channel noise consists of such things as typographical errors, misspelled or scrambled words and missing paragraphs in the newspaper. It is the fuzzy picture on the tube,

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