Important Models and Theories of Mass Communication
All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation. SL No Theories Given by 1. Magic Bullet Theory Lasswell (1938) 2. Lasswell Model Lasswell (1948) 3. Shannon and Weaver Model Shannon and Weaver (1949) 4. Modernisation Theory Daniel Learner (1950) 5. ABX Model Theodore M Newcomb […]
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