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media writing

The widely used writing technique for an interview copy is

Leave a Comment / Dec 2015 (III), Journalism, UGC-NET (Paper III) /

The widely used writing technique for an interview copy is (A) descriptive (B) anecdotal (C) interrogative (D) metaphorical Correct Ans: (A) Explanation: In journalism, especially when crafting interview copy, descriptive writing stands out as the most widely used and effective technique. This style allows reporters to paint a clear and vivid picture of the setting, […]

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Who developed the method of ‘Reading Ease Score’ as related to news agency copy?

Leave a Comment / Dec 2015 (III), Journalism, UGC-NET (Paper III) /

Who developed the method of ‘Reading Ease Score’ as related to news agency copy? (A) Robert Gunning (B) Charles Brown (C) C D Mac Dougall (D) Rudolf Flesch Correct Ans: (D) Explanation: Rudolf Flesch developed the Reading Ease Score, a groundbreaking method that changed how writers evaluate readability. He aimed to help journalists and news

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Editing means the elimination of: 

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Editing means the elimination of:  (A) familiar words (B) superfluous words (C) strong verbs (D) adjectives Correct Ans: (B) Explanation:Editing is a crucial step in the writing process. In media and journalism, editors aim to eliminate superfluous words. These are words that add no real value to the meaning. They clutter sentences, dilute clarity, and

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The readability test of Fog Index was developed by: 

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The readability test of Fog Index was developed by:  (A) Rudolf Flesch (B) James Power (C) Robert Gunning (D) Dale-Chall Correct Ans: (C) Explanation:Robert Gunning developed the Fog Index to measure the readability of English-language writing. This tool helps writers, especially in journalism and public communication, assess how easy a text is to understand. Gunning

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Understanding the Evolution of Writing in Mass Communication

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Different forms of writing have emerged as different channels of mass communication have different ways of expression. Reason (R): The purpose of writing is to explain a point of view, and different forms of writing are only used to confuse the media user. Correct Ans: (C) Explanation:Different writing forms have evolved to meet

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Technical Writing Needs Both Writers and Subject Matter Experts

Leave a Comment / Dec 2014 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Technical writing requires skillful writers and collaboration of the Subject Matter Experts (SMEs).  Reason (R): Technical writers write for the consumers what the innovators like to tell about their innovations to the consumers. Correct Ans: (A) Explanation: Technical writing involves more than just clear language. It requires precision, structure, and expert input. Skilled

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_______is a headline composed of a single line.

Leave a Comment / Journalism, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

_______is a headline composed of a single line. Correct Ans: (D) Explanation: A cross line headline is a single-line headline that appears in newspapers, magazines, and digital media. It is usually centered across the column width and presents a concise summary of the news story. Because it is short and direct, it helps readers quickly

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The Human Interest score of Flesch formula of readability indicates

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The Human Interest score of Flesch formula of readability indicates (A) Syllable count (B) Sentence length (C) Fractions (D) Personal words and sentences Correct Ans: (D) Explanation: The Flesch Readability Formula is a well-known method for evaluating the clarity and engagement of written content. It includes a Human Interest Score, which measures how personal and

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