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UGC-NET Course

Media studies

pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape […]

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In semiotics, smoke is considered as

Leave a Comment / July 2016 (II), UGC-NET (Paper II) /

In semiotics, smoke is considered as (A) vertical communication (B) horizontal communication (C) circular communication (D) indexial communication Correct Ans: (D) Explanation:In semiotics, smoke serves as a classic example of indexical communication. This type of communication relies on signs that have a direct, causal, or physical connection with what they signify. Charles Sanders Peirce, a

In semiotics, smoke is considered as Read More »

Matching Communication Models with Their Elements

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Match the following: List I- (Model) List II- (Elements) (a) Jakobson’s (i) E, E1 and SE (b) Westley and Mac Lean’s (ii) ABX triangle (c) Newcomb’s (iii) ABXC (d) Gerbner’s (iv) Constitutive factors Codes: (a) (b) (c) (d) (A) (i) (iv) (ii) (iii) (B) (iv) (iii) (ii) (i) (C) (iii) (ii) (i) (iv) (D) (ii)

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What is the standard ratio of inserts to script in a documentary?

Leave a Comment / Dec 2015 (III), Film and visual communication, MCQ (Question-Answer) /

What is the standard ratio of inserts to script in a documentary? (A) 2 minutes of inserts for every minute of script (B) 3 minutes of inserts for every minute of script (C) 5 minutes of inserts for every minute of script (D) 4 minutes of inserts for every minute of script Correct Ans: (A)

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Analytical studies aim at interpreting

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Analytical studies aim at interpreting (A) history (B) relationships (C) confounding variables (D) publicity programmes Correct Ans: (B) Explanation: Analytical studies play a key role in research, especially in the field of mass communication, because they go beyond mere description. Rather than just presenting facts, these studies aim to interpret the relationships between variables. Researchers

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A television programme becomes a text when it activates   

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

A television programme becomes a text when it activates    (A) profit motivates (B) meanings (C) producers (D) channels Correct Ans: (B) Explanation: In media studies, a television programme becomes a text when it does more than just entertain or inform—it activates meanings that viewers can interpret. This transformation happens the moment content starts carrying cultural,

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When us believe that others are affected by media than ourselves

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages

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The Subtle Power of Agenda-Setting in Television

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Read the following passage and answer questions  The argument that news and other genres such as documentaries and current affairs straightforwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on

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