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UGC-NET Course

Media studies

Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A) […]

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Relevance of Readability Tests in Indian Newspapers

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

Assertion (A): The readability tests have no relevance as far as Indian newspapers are concerned.  Reason (R): In a multi – lingual context, such an effort is difficult (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,

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Critical theories of communication are considered as

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Critical theories of communication are considered as (A) Conventional (B) Non – traditional (C) Non – cultural (D) Political Correct Ans: (D) Explanation: Critical theories of communication (Option D) are political because they analyze how media and communication systems maintain or challenge existing power structures. These theories do not just look at how communication happens;

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 Images of people are reflected through

Leave a Comment / Dec 2015 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

 Images of people are reflected through (A) Neutrality (B) Philosophy (C) Stereotypes (D) Spiral of silence Correct Ans: (C) Explanation: Stereotypes (Option C) are crucial in shaping how we perceive people. They involve generalizing traits or behaviors to an entire group based on oversimplified ideas. These broad assumptions often focus on appearance, personality, or behavior,

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The first research effort on war propaganda was conducted by

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of

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The hermeneutic theory aims at systematic of texts

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The hermeneutic theory aims at systematic of texts (A) Rejection (B) Acceptance (C) Interpretation (D) Predication Correct Ans: (C) Explanation: The Hermeneutic Theory focuses on the interpretation of texts (Option C). This theory seeks to understand the deeper meanings behind written or spoken words, offering a systematic approach to interpreting texts. Hermeneutics is not just

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The originator of limited effects theory of mass media is

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s

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Understanding James Carey’s View on Cultural Studies

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Read the passage and answer the questions James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British

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