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UGC-NET Course

Media studies

Indian newspaper industry documents and print media coordination setup

Indian Newspaper Society (INS): History, Functions, Structure, and Role in Indian Media

Leave a Comment / Blog, June 2024, Media Management, Year-wise PYQ /

When we talk about newspapers, we usually focus on journalism, content, and news delivery. However, behind the functioning of the print media industry, there are institutional bodies that ensure coordination, stability, and sustainability. One of the most significant among them is the Indian Newspaper Society (INS), which acts as the central organization representing newspaper publishers […]

Indian Newspaper Society (INS): History, Functions, Structure, and Role in Indian Media Read More »

public relations communication strategy with media relations and global audience engagement

Public Relations: Meaning, History, Models, Types, Functions, and Global Scope

Leave a Comment / Blog, June 2024, Public Relation & Corporate Communication, Year-wise PYQ /

Public relations (PR) is a vital part of modern communication, shaping how organizations connect with their audiences and build trust over time. It is not limited to media coverage or publicity; rather, it focuses on managing reputation, maintaining relationships, and ensuring mutual understanding between organizations and their publics. In today’s digital and highly connected world,

Public Relations: Meaning, History, Models, Types, Functions, and Global Scope Read More »

Television viewing is considered as

Leave a Comment / July 2016 (II), Television, UGC-NET (Paper II) /

Television viewing is considered as (A) a business process (B) a negative process (C) an active process (D) a formal process Correct Ans: (C) Explanation:Television viewing is generally considered an active process. Viewers engage with the content, interpret it, and often respond emotionally or intellectually. Unlike passive activities, where people simply absorb information, watching TV

Television viewing is considered as Read More »

 Placing a unit of analysis into a content category is called

Leave a Comment / July 2016 (II), Research Methodology, UGC-NET (Paper II) /

 Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in

 Placing a unit of analysis into a content category is called Read More »

The protagonist of cultural imperialism theory was

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

The protagonist of cultural imperialism theory was (A) D. R. Mankekar (B) William Hachten (C) Dennis Morris (D) Everett Dennis Correct Ans: (A) Explanation:D. R. Mankekar stood as a key figure in the development of cultural imperialism theory, which critiques the global flow of media. This theory argues that Western countries, especially the United States,

The protagonist of cultural imperialism theory was Read More »

John Fiske considers speech as a

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects

John Fiske considers speech as a Read More »

The term ‘audiences’ recognizes ___ of media consumers.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct Ans: (B) Explanation:The term ‘audiences’ in media studies does not assume a single, uniform group. Instead, it recognizes the diversity or heterogeneity among media consumers. This concept became especially significant as scholars moved away

The term ‘audiences’ recognizes ___ of media consumers. Read More »

Another communication’ is

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’ challenges the traditional sender-centric model of communication. Instead of prioritizing the sender’s intent or the message itself, this model places the receiver at the center of the communication process. It emphasizes how audiences actively interpret, engage with,

Another communication’ is Read More »

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