Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a study. Reason (R): The respondents may grow older or become tired and their responses change during a long research project. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) […]
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Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism. Reason (R): Because Indian publics have no consistent opinions nor the media houses enough resources. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,
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The audience appreciation measurement is limited to(A) Newspapers(B) Magazines(C) Digital appliances(D) Electronic mediaCorrect Ans: (D) Audience appreciation measurement plays a vital role in understanding how people receive and respond to media content. However, this method of analysis is primarily limited to electronic media. This includes platforms such as television, radio, and digital streaming services. To
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Read the following passage and answer Questions. Priming refers to the effect of some preceding stimulus or event on how we react, broadly defined, to some subsequent stimulus. As applied to the media, priming refers to the effects of the content of the media on people’s later behavior of judgments related to the content. The
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Cloze is a method of Correct Ans: (C) Explanation: The Cloze method is a widely used technique for measuring readability and comprehension. It involves taking a passage and systematically removing certain words, leaving blanks for the reader to fill in. Because this method requires readers to predict missing words, it effectively tests their understanding and
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Non-parametric tests are generally applied to analyse (A) Nominal data (B) Ordinal data (C) Interval data (D) Ratio data Correct Ans: (A) Explanation: Non-parametric tests are statistical methods used to analyze nominal data, which consists of categorical variables without a specific order. These tests do not assume a normal distribution, making them ideal for research
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Spurious relationship between two concepts in a research study offers a (A) Rival explanation (B) Support a hypothesis (C) Covariation (D) Correct measurement Correct Ans: (A) Explanation: A spurious relationship occurs when two variables appear related but are actually influenced by an external factor. This misleading connection creates a rival explanation in a research study.
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Cronbach’s Alpha signifies (A) Reliability (B) Validity (C) Measurability (D) Convertibility Correct Ans: (A) Explanation: Cronbach’s Alpha is a statistical measure that signifies reliability in research. It assesses the internal consistency of a scale or test, ensuring that multiple items measuring the same concept produce similar results. Therefore, it helps researchers determine whether a survey
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