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media interpretation

Mechanical reproduction in communication leads to

Leave a Comment / Dec 2015 (III), Theories and Models, UGC-NET (Paper III) /

Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing, broadcasting, or mass duplication of images—strips a message of its unique context, focusing it on its literal or denotative meaning. Denotation refers to the direct, explicit meaning of a word, image, or message, without […]

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 The dominant code conveys the society’s ______.

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which

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Media texts are considered as ________

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Media texts are considered as ________ (A) Confabulatory (B) Paradoxical (C) Stable (D) Unconfined  Correct Ans: (D) Explanation: Media texts are best described as unconfined because they are not locked into one fixed meaning or form. Instead, they stay flexible, changing with time, context, and audience. Unlike legal documents or scientific reports, media texts allow

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Structuralism is derived from the works of

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Structuralism is derived from the works of(A) Octovia piz(B) Jurgen Habermes(C) David Holmes(D) Ferdinand de Saussure Correct Ans: (D) Explanation: Ferdinand de Saussure introduced structuralism, which later transformed language, communication, and media studies. He emphasized that language operates as a structured system of signs, where each sign includes a signifier (sound or symbol) and a

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Arbitrary nature relationship between signifier and signified makes it

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The arbitrary nature of the relationship between the signifier and the signified makes it(A) Polysemic(B) Convenient(C) Prohibitive(D) Purposeless Correct Ans: (A) Explanation: The arbitrary nature of the relationship between the signifier and the signified creates polysemy, meaning that a single sign can have multiple interpretations. In semiotics, a sign consists of two parts: the signifier

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