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media ideology

A system of ideas, assumptions and beliefs in communication is

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and […]

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 The dominant code conveys the society’s ______.

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which

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