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What outlines message strategy decisions behind an advertisement

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform (C) creative synopsis (D) creative document Correct Ans: (B) Explanation: In advertising, a creative platform is a foundational document that outlines all the key decisions behind the message strategy for a specific advertisement. It […]

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Admass in an ad campaign is for

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the specific group of people they aim to influence through a campaign. This group is the target audience—the individuals most likely to respond positively to the message, product, or service. Rather than broadcasting to everyone, ad campaigns focus

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The first to identify women as primary agents of social change? 

Leave a Comment / Development Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Who among the following theorists was the first to identify women as primary agents of social change?  (A) David McLellend  (B) Everett Rogers  (C) Everett Hagen  (D) Talcot Parsons Correct Ans: (C) Explanation: Everett Hagen was the first theorist to identify women as primary agents of social change. He argued that women play a crucial

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