Content developed by Sanskriti Parihar\n\n\n\n\n\n\n\nAs\nwe all know that media become a part of everyone\u2019s life. Media plays an\nimportant and major role in today\u2019s society, we can also say that media has\nbecome food to strengthen our wean society.\n\n\n\nPurpose\nof a media\n\n\n\nThe main motive or purpose of a media is to give information about current news, gossips, fashion, and the latest gadgets in the market. The role of media has to be one way trading and marketing of products, and prejudices. The media claimed to be righteousness and equity for the common man to rich man.\n\n\n\nMedia is considered as \u201cmirror\u201d of the modern society, infect, it is the media which shapes our lives. \n\n\n\nThe\nmedia has influenced our society in many ways. It is the media that helps the\nmasses to get information about a lot of things and also form opinions and make\na judgment regarding various issues. It is the media, which keeps updated and\ninformed about what is happening around them and the world that everyone draws\nsomething from it.\n\n\n\nMedia\nacts as a watchdog \n\n\n\nHowever, we all know a coin has two sides. Similarly, media also has a negative influence and a positive influence on society. It just depends on our self that how we consume the media, in a good way or in a bad way. Too much intervention of media in everything is a matter of concern. For political democracy, media is considered as \u201cWatchdog\u201d. Media acts as a watchdog to protect public interest against malpractices and create public awareness. \n\n\n\n\n\n\n\nToday when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of common man miserable, taxpayer\u2019s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a greater responsibility as the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an embracing role to act against the injustice, oppression, misdeeds, and parts of our society. Media helps in fighting against corruption, nepotism, cronyism of institutional machinery and carrying out relentless campaigns against them. \n\n\n\nThe media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent because they control the minds of the masses. The overall influence of mass media has increased drastically over the years and will continue to do so as media itself improve.