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UGC-NET Course

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Stages in E.M. Rogers’ Diffusion of Innovations Model

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations: (A) Knowledge, decision, persuasion, confirmation (B) Knowledge, persuasion, decision, confirmation (C) Knowledge, confirmation, persuasion, decision (D) Knowledge, persuasion, confirmation, decision Correct Ans: (B) Explanation: E.M. Rogers’ diffusion of innovations model describes how new ideas and technologies spread within a […]

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For communicators, epistemology is concerned with the theories of

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

For communicators, epistemology is concerned with the theories of (A) Knowledge (B) Contrasts (C) Uniformity (D) Modernity Correct Ans: (A) Explanation: Epistemology in communication refers to the study of knowledge. It examines how individuals acquire, interpret, and validate information. This field plays a crucial role in media studies, journalism, and mass communication. Since knowledge shapes

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The logic that something is true because it has always been true is:

Leave a Comment / Dec 2009 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The logic that something is true because it has always been true is seen in the method of  (A) Tenacity  (B) Intuition   (C) Authority  (D) Scientific  Correct Ans: (A) Explanation: The method of tenacity relies on the logic that something is true simply because it has always been true. People using this method believe that

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India as an Information Society: Analyzing Economic Factors

Leave a Comment / June 2009 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A):  India is an information society. Reason (R): An information society is that in which the percentage contribution to GDP and the percentage of population working is services sector is greater. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A)

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Understanding the Stages of the Diffusion of Innovations Model

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the correct sequence of stages in diffusion of innovations model:  (A) Knowledge — Confirmation — Persuasion — Decision (B) Knowledge — Decision — Confirmation — Persuasion (C) Knowledge — Persuasion — Decision — Confirmation (D) Knowledge — Persuasion — Confirmation — Decision Correct Ans: (C) Explanation: The Diffusion of Innovations model, developed by Everett

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Selectivity theories emphasize on: 

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Selectivity theories emphasize on:  (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance of the message in communication. These theories suggest that individuals actively select which messages they pay attention to, interpret, and remember based on their personal interests, preferences, and prior knowledge. People often choose which

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