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In the market model of media management, the audience is

In the market model of media management, the audience is considered as made up of (A) Representatives (B) Investors (C) Controllers (D) Consumers Correct Ans: (D) Explanation: In the market model of media management, media organizations consider the audience as consumers rather than active participants. This model operates on profit-driven principles, where media companies produce […]

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Narrowcasting has a

Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or

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