Assertion (A): Lower-case headlines are easier to read than all caps headlines. Reason (R): Research has shown that headlines set in all caps are read 12 percent slower than those set in caps and lower case letters. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not […]
Readability of Lower-Case Headlines vs. All Caps Read More »
An editor, in order to maintain consistency in visual style in his newspaper, should (A) Use outlines in bold types (B) Use all cap headlines (C) Use fonts within one type family (D) Use italics for intros Correct Ans: (C) Explanation: An editor should use fonts within one type family to maintain visual consistency in
An editor, in order to maintain consistency in visual style Read More »
The mathematical centre is not the optic centre when we design the front page of a (A) Standard daily newspaper (B) Leaflet (C) Brochure (D) Booklet Correct Ans: (A) Explanation: When designing the front page of a standard daily newspaper, the mathematical center does not align with the optical center. Designers place key elements based
The mathematical centre is not the optic centre when we design Read More »
Match the List – I with List – I List I List II (a) Banner (i) Emergency (b) Sedition (ii) Headlines (c) Berliner (iii) Independence (d) Swadeshmitran (iv) Newspaper format Codes: (a) (b) (c) (d) (A) (ii) (i) (iv) (iii) (B) (iii) (iv) (i) (ii) (C) (i) (ii) (iv) (iii) (D) (iv) (i) (iii) (ii)
Understanding Key Terms in Journalism and Press History Read More »
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