An editor, in order to maintain consistency in visual style in his newspaper, should

(A) Use outlines in bold types

(B) Use all cap headlines

(C) Use fonts within one type family

(D) Use italics for intros

Correct Ans: (C)

Explanation:

An editor should use fonts within one type family to maintain visual consistency in a newspaper. This approach ensures a uniform look, making the publication more readable and aesthetically appealing.

Moreover, using a single type family creates a structured layout. It helps readers navigate content easily and prevents visual distractions. When multiple font styles appear in a publication, the design may look unprofessional or cluttered. Thus, sticking to one type family enhances readability.

Additionally, newspapers follow specific typography rules for different sections. Headlines, subheadings, and body text may vary in size and weight, but they usually belong to the same type family. For instance, a publication using Times New Roman may use its bold version for headlines and its regular style for body text. This method maintains consistency while adding slight variations for emphasis.

Furthermore, a well-chosen font family improves brand identity. Readers associate certain fonts with specific newspapers, reinforcing brand recognition. Consistent typography also ensures a professional and polished presentation, which enhances credibility.

Overall, using fonts within one type family is essential for newspaper design. It ensures a cohesive layout, improves readability, and strengthens brand identity. Editors must carefully select a font family that aligns with their publication’s tone and style.