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List of mass communication authors, personalities and their focus area and concepts

Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System […]

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COMMUNICATION RESEARCH :KEY EXPERIMENTERS

Communication research delves into the intricate ways we exchange information and understand meaning. As we continue, to explore this dynamic field, we encounter influential experimenters whose work has significantly shaped our understanding of media and cultural dynamics. Transitioning from E.M. Rogers’ foundational theories in Colombia to Frey’s impactful studies in Turkey, we see how their

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