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Cultivation Theory

Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A) […]

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A construct is a combination of

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

A construct is a combination of (A) Variables (B) Hypothesis (C) Control factors (D) Concepts Correct Ans: (D) Explanation: A construct consists of multiple concepts combined to represent a more complex idea. Since researchers use constructs to explain theories and models, they play a crucial role in communication studies. Unlike single concepts, constructs provide a

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George Gerbner while propounding the cultivation Theory

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

George Gerbner while propounding the cultivation Theory emphasized on the concepts of:  Heavy viewers, light viewers and mainstreaming, the last one being ….. (A) Resonance (B) Cognitive association (C) Affectivity (D) Priming Correct Ans: (A) Explanation: George Gerbner’s Cultivation Theory explains how long-term television exposure influences audience perceptions. He categorized viewers into heavy viewers and

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Sequence in historical changes in perspectives on media influence.

Leave a Comment / June 2010 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Sequence in historical changes in perspectives on media influence. (A) Negotiated influence – limited effects – all powerful – long term effects.   (B) All powerful – limited    effects – long term effects – negotiated influence.   (C) Limited effects – all powerful – negotiated influence – long term effects.   (D) All powerful – long term

Sequence in historical changes in perspectives on media influence. Read More »

Newcomb’s ABX model is an extension of: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Newcomb’s ABX model is an extension of:  (A) cultivation theory (B) socialisation theory (C) balance theory (D) pleasure theory Correct Ans: (C) Explanation:Newcomb’s ABX model is an extension of balance theory, originally developed by Fritz Heider. Balance theory focuses on the relationships between three elements: the person (P), the other person (O), and the object

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Day wise DMCQ

Day 9- Daily Mass Communication Quiz (DMCQ)

Leave a Comment / DMCQ, MCQ (Question-Answer) /

1. What does the “spiral of silence” theory suggest about minority opinions? a) Minority opinions tend to be more persuasive. b) Minority opinions are often silenced due to fear of isolation. c) Minority opinions are amplified by the media. d) Minority opinions do not influence public discourse. Correct Answer: b) Minority opinions are often silenced

Day 9- Daily Mass Communication Quiz (DMCQ) Read More »

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