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Corporate communication

Public Relations was developed as a unique practice first in: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Public Relations was developed as a unique practice first in:  (A) Great Britain (B) Germany (C) France (D) The United States Correct Ans: (D) Explanation:Public Relations, as a distinct professional practice, first took shape in the United States. Although elements of persuasion and image management existed earlier in other societies, the U.S. formalized PR into […]

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How Globalization Transformed Indian Businesses

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Assertion (A): Globalization has forced the Indian business units transform themselves from being family units to giant corporate houses. Reason (R): Corporate Communications being an integral part of globalization helped in this transformation. Correct Ans: (A) Explanation: Globalization has dramatically changed the structure of Indian businesses. Earlier, most companies operated as small, family-owned units. They

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Essential Books on Public Relations and Corporate Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Match List – I with List – II: List – I (Book) List – II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4

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Cutlip, Bernays, Ivy Lee are associated with

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations and Corporate Communication (C) Film production and new media (D) Print Journalism Correct Ans: (B) Explanation: Cutlip, Bernays, and Ivy Lee significantly shaped the field of public relations and corporate communication. Their contributions laid the foundation for modern PR strategies,

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Organisational communication is concerned with the flow of

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Organisational communication is concerned with the flow of messages within a network of interdependent (A) Relationships (B) Performances (C) Obstacles (D) Biases Correct Ans: (A) Explanation: Organizational communication primarily deals with how messages flow within a network of interdependent relationships. In any organization, employees, managers, and departments rely on effective communication to function smoothly. This

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Corporate Communication and the Role of Public Relations

Leave a Comment / MCQ (Question-Answer), Public Relation & Corporate Communication, Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation. Reason (R): Public relations, as a tool of advertising, will have to make exaggerated claims and distort facts for a favourable image creation. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)

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The readability test, Fog Index, was developed by

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C) James Reston (D) Walter Cronkite Correct Ans: (B) Explanation: The Fog Index, developed by Robert Gunning, is a readability test that measures the complexity of written text. It helps writers, journalists, and public relations professionals assess how easily readers can

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