Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect.
Tag: communication research
Which theories or designs eliminates the communication bias?
Which of the following theories or designs eliminates the communication bias in a research project? Correct Ans: (D)
Chronological Order of Key Journals in Mass Media Research
Identify the correct chronological sequence of the following journal of Mass Media Research: Correct Ans: (B) Explanation: Understanding
Understanding Research Methods in Communication Studies
Match the items in List-I with List-II: List – I (Terms / Methods) List – II (Description) (a)
Qualitative and quantitative techniques are combined it is
If qualitative and quantitative techniques are combined to understand a research problem, it is known as Correct Ans:
Control variable is used to remove
Control variable is used to remove Correct Ans: (D) Explanation:Researchers use a control variable to remove unwanted influence
If bipolar attitudes are used in a scale, it is known as
If bipolar attitudes are used in a scale, it is known as Correct Ans: (C) Explanation:The semantic differential
Hypothesis cannot be in
Hypothesis cannot be in(A) the nullified form(B) the declarative form(C) the directional form(D) the general form Correct Ans: