Cognitive Dissonance Theory

Festinger proposed: 

Festinger proposed :  (A) Cognitive dissonance theory  (B) Reader-response theory  (C) Symbolic convergence theory (D) Structural theory Correct Answer: (A) Explanation: Leon Festinger proposed the Cognitive Dissonance Theory in 1957. The theory explains how people experience discomfort when they hold two contradictory beliefs or when their behavior conflicts with their beliefs. This psychological tension, called […]

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