Festinger proposed : (A) Cognitive dissonance theory (B) Reader-response theory (C) Symbolic convergence theory (D) Structural theory Correct Answer: (A) Explanation: Leon Festinger proposed the Cognitive Dissonance Theory in 1957. The theory explains how people experience discomfort when they hold two contradictory beliefs or when their behavior conflicts with their beliefs. This psychological tension, called […]
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From Cognitive Dissonance to the Spiral of Silence, this guide covers the essential theories and models that define the field of communication. Perfect for students and enthusiasts alike.
COMMUNICATION THEORIES: A JOURNEY THROUGH TIME Read More »
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