Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs […]
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Match List-I with List-II: List – I (Tagline) List – II (TV News Channel) (a) Khabar Hamari 1. ABP News Faisala Tumhara (b) Rasthra Pratham 2. Live India (c) Aapko Rakhe Aage 3. Aaj Tak (d) Sabse Tej 4. Sudarshan News Codes: (a) (b) (c) (d) (A) 4 1 3 2 (B) 3 2 4
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Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client and the advertising agency. It acts as the foundation for creating strong and consistent advertising messages. Both sides work together to outline the tone, message, and direction of the campaign. At the start of any ad campaign,
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When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media promotion (C) Character merchandising (D) Mediated selling Correct Ans: (C) Explanation: Character merchandising refers to selling products that feature designs, images, or themes inspired by media content. This marketing strategy connects consumer goods with popular media franchises,
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When an advertising agency offers several specialized services, it is called (A) Bunch (B) Umbrella (C) Boutique (D) Bouquet Correct Ans: (D) Explanation: An advertising agency that provides multiple specialized services is called a bouquet agency. Since it offers a variety of services such as media planning, branding, digital marketing, and creative development, it helps
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An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote: (A) Brand names (B) Sale society (C) Consumer culture (D) Advertising environment Correct Ans: (C) Explanation: An economy that depends on buying, selling, and advertising encourages consumer culture. This system makes spending a
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Mudra Communication Ltd is (A) News Agency (B) Advertising Agency (C) Travelling Agency (D) Feature Syndicate Correct Ans: (B) Explanation: Mudra Communication Ltd is a well-known advertising agency. Notably, it plays a vital role in shaping the branding and marketing strategies of many businesses. Established in India, Mudra Communication quickly gained prominence for its innovative
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