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Advertising Regulation

surrogate advertising concept showing brand extension and indirect promotion

Surrogate Advertising: Meaning, Types, Legal Issues, and Ethical Concerns

Leave a Comment / Advertising and Marketing Communication, Blog, June 2024, Year-wise PYQ /

In today’s media-saturated environment, individuals are exposed to a large number of advertisements across television, print, and digital platforms. This intense competition has encouraged brands to adopt innovative promotional strategies. However, when direct advertising of certain products is legally restricted, companies often turn to indirect methods. One such method is surrogate advertising. Surrogate advertising has […]

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advertising review process and ad layout evaluation in media industry

Advertising Standards Council of India (ASCI): Structure, Functions, Code, and Role in Advertising Regulation

Leave a Comment / June 2024, Media Management, Year-wise PYQ /

Advertising is one of the most influential forms of communication, shaping consumer behavior, brand perception, and market competition. However, when advertisements become misleading or unethical, they can harm consumers and disrupt fair competition. Therefore, the advertising industry established the Advertising Standards Council of India (ASCI) as a self-regulatory body to ensure that advertising in India

Advertising Standards Council of India (ASCI): Structure, Functions, Code, and Role in Advertising Regulation Read More »

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